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Normalising skincare for men
At Aethos, we believe skincare is not a luxury. It is an essential act of self-respect.
In a market cluttered with gimmicks and harsh formulations, we offer elevated essentials crafted exclusively for men. Our products are thoughtfully designed: premium, effective, and uncomplicated.
We're here to break the stigma, challenge outdated norms, and make skincare as integral to a man's routine as shaving or deodorant.
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Less can be more
Simple skincare that makes a real difference
Male skincare is having a moment
We're dismantling the barriers that stop men from truly taking care of themselves. Believe us when we say skincare can be just as cool as watching cricket highlights!
Masculinity needs functionality
Specialised high-performance formulations for Indian skin, engineered to meet the challenges of climate, lifestyle, and modern life.
Skingineered For Men
Built for Indian men. Backed by real skin science.
Science Over Trends
We don't follow trends. We formulate what men need.
Transparent Communication
Every ingredient, out in the open. No fine-print. No tricks.
Clean For Real
No parabens. No sulfates. No nasties.
"The day my wife told me I had combination skin, it was a revelation."
Like many men, I had no idea what that meant until a detailed explanation (and a quick Google search of “T-zone”) opened my eyes. That moment made me realise I wasn’t alone.
Aethos was created for men like me who want elevated, effective skincare without the noise, the clutter, or the confusion. Skincare should feel as natural and essential as any part of a modern man’s routine. Understanding your skin shouldn’t require a degree. It should just take the right products. I created Aethos so men wouldn’t have to figure it out the hard way like I did.
Real skin. Real stories.
He didn’t ask for it. Now he can’t do without it.
"Introduced my dad to skincare with Aethos. He never cared before until now."
Sumedha
★★★★
☆
"Love how Aethos is normalising skincare for men. It’s teaching men to finally look after themselves."
Rohan
★★★★★
“Once you start using Aethos, there’s no going back to anything else. Simply best in the market.”
Tarun
★★★★★
"It’s effective, clean, and affordable. Aethos just gets what men actually need."
Ravi
★★★★
☆
"My dad, my brother, my boyfriend… they’re all on the Aethos wave. Never thought I’d see the day."
Ananya
★★★★★
"Skincare felt overwhelming until Aethos came in. The products do exactly what they promise and more."
Mohit
★★★★
☆
“For someone who has a hectic lifestyle and doesn’t get any time for skincare, Aethos is the holy grail.”
Prashant
★★★★
☆
"Introduced my dad to skincare with Aethos. He never cared before until now."
Sumedha
★★★★
☆
"Love how Aethos is normalising skincare for men. It’s teaching men to finally look after themselves."
Rohan
★★★★★
“Once you start using Aethos, there’s no going back to anything else. Simply best in the market.”
Tarun
★★★★★
"It’s effective, clean, and affordable. Aethos just gets what men actually need."
Ravi
★★★★
☆
"My dad, my brother, my boyfriend… they’re all on the Aethos wave. Never thought I’d see the day."
Ananya
★★★★★
"Skincare felt overwhelming until Aethos came in. The products do exactly what they promise and more."
Mohit
★★★★
☆
“For someone who has a hectic lifestyle and doesn’t get any time for skincare, Aethos is the holy grail.”
Prashant
★★★★
☆